Experienced commercial leader, Kate Billany leaves TwentyEA to strengthen the leadership team at sales progression specialist.
11th Mar 20260 245 1 minute read The Negotiator
Sales progression specialist, ASAP, has appointed Katy Billany as sales director, strengthening its leadership team as the business continues to expand its services for estate agents and property professionals across the UK.
In her new role, Kate will lead the company’s sales, account management, and client services functions, working closely with the leadership team to support the continued growth of the business.
She brings more than 18 years’ experience in the property sector, with extensive expertise in commercial strategy, market intelligence and SaaS-driven services for estate agents and property professionals.
She joins ASAP from TwentyEA, where she most recently served as executive director, leading the strategic direction and commercial performance of the company’s estate agency-focused data and technology business, as well as its conveyancing intelligence platform, TwentyConvey.
Deep understanding
Richard Megson, Managing Director, ASAP
Richard Megson, Managing Director at ASAP, said: “Katy brings a wealth of knowledge and commercial expertise from across the property sector, along with a deep understanding of the challenges facing estate agents and other property professionals today.
“Her experience, leadership and industry insight make her an excellent addition to the ASAP team. As our business continues to grow, Katy will play an important role in supporting our clients and strengthening the services we provide.”
Katy commented: “Having spent much of my career working across the property industry, I’ve seen first-hand how challenging it can be to keep transactions moving smoothly. At the moment, the average sale can take more than four months to progress from offer agreed to completion, and around a quarter of agreed sales still fall through. That’s why effective sales progression has become such an important part of the process.”
“I’m excited to join a business that is so focused on helping property professionals navigate those challenges and ultimately get more deals over the line,” she added.
TagsASAP Sales progression TwentyEA 11th Mar 20260 245 1 minute read The Negotiator Share Facebook X LinkedIn Share via Email
