Portal's income rises as estate agents spend more on package upgrades and add-on products.
27th Feb 20264 1,108 2 minutes read Simon Cairnes
Rightmove’s revenue has risen 9% in 2025 as estate agency partners increased spending on top-tier packages and additional products, says Chief Executive Johan Svanstrom (pictured).
The portal’s year-end results show revenue rose to £425.1m, with growth driven primarily by agents and developers upgrading packages, adding extra features and increasing product usage. Average revenue per advertiser rose 6% overall, with agency ARPA up to £1,530 per month, in what Rightmove describes as strong product-led growth.
The figures show agency branch membership increased 2% to 16,385, helping lift total membership by 1%, with retention among agency partners remaining above 90%, the second-highest level in more than a decade.
Uptake of higher-tier products continued to grow, with 35% of independent agents now subscribing to Optimiser Edge, the portal’s top estate agency package. More than half of independent agents purchased incremental products above their package commitments, contributing to ARPA growth.
These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles.”
Svanstrom says: “These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles.
“Building on several years of technology leadership and launching of AI-powered solutions, we most recently complemented our broad product range with a conversational search tool, developed in collaboration with Google Cloud.”
He adds that Rightmove plans to launch an app within ChatGPT as part of its exploration of new search routes.
Valuation toolThe figures also reveal the strong uptake of Online Agent Valuation, which Rightmove says is its fastest-growing product launch to date, alongside further expansion of tools aimed at supporting agent lead generation and workflow management.
Consumer engagement remains high, with 16.8 billion minutes spent on the platform during the year and more than 85% of traffic coming directly or organically.
Although there has been some speculation over Rightmove’s position in the FTSE 100, as a result of package upgrades, product-led growth and further investment in innovation, it is expecting revenue growth of 8–10% in 2026.
Anthony Codling, Managing Director, RBC Capital Markets
Anthony Codling, MD, RBC Capital Markets, says: “Rightmove’s FY2025 operating profit was a touch ahead of market expectations and guidance for this year (FY2026) has been maintained.
“The price of the shares has fallen by 35% since Rightmove announced its AI strategy in November 2025, but since then, it has announced collaborations with both Google and ChatGPT have been working with Rightmove, suggesting to us the future of AI for Rightmove is about partnerships, not punch-ups.”
You can see the full figures here.
TagsRightmove Rightmove year-end results 27th Feb 20264 1,108 2 minutes read Simon Cairnes Share Facebook X LinkedIn Share via Email
