Portal says its new valuation tools and AI updates are enabling it to predict potential sellers earlier.
20th Feb 20260 477 1 minute read Simon Cairnes
Valuation leads sent to estate agents via Rightmove were up by 50% in January compared with the same month last year, according to Director David Anderson (pictured), who says this is the result of recent product changes and AI-led updates.
The uplift follows the late-2025 launch of Online Agent Valuation, which helps connect agents with sellers who prefer to begin the valuation process online before arranging an in-person visit. The portal says that, together with wider improvements across its valuation tools, it is helping agents respond faster and identify potential vendors earlier in their selling journey.
Anderson says: “We’ve been focusing on developing new valuation products and upgrading existing ones based on agent feedback, to enable them to win more instructions in efficient and effective ways.”
We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents.”
He added: “We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents, such as speeding up manual processes and better predicting potential sellers to lead to greater conversions.”
AI focusThe announcement is the latest in a series of AI-led updates from Rightmove, which has increasingly been putting artificial intelligence at the centre of its product development strategy, including its high-intent lead product, Online Agent Valuation and AI enhancements to Rightmove Discover.
Rightmove’s AI strategy has, though, attracted a mixed reaction from investors, with the portal’s share price falling sharply after it warned that increased spending on AI development would slow profit growth in the short term.
It has also prompted a heated industry debate, with agents arguing that AI could eventually challenge the portal’s dominance.
Tagslead generation Rightmove and AI 20th Feb 20260 477 1 minute read Simon Cairnes Share Facebook X LinkedIn Share via Email